What a year.

It felt fast. Faster than the last one. And somehow heavier too. A lot changed, whether you wanted it to or not, so it’s worth slowing down for a second and looking back.

This year gave us plenty to talk about. The death of reimbursement companies, The ASIN Audit OS, The rise of Nano Banana, Amazon promises no new fees, LOL, Never-ending Tariffs, The death of Amazon Posts, Trump’s political pressure ends DST, much lower sales for many sellers & Marsha wrote a book!

Thank you to all our partners, sponsors, advocators, and readers. And thank you, friend!

Here are 40 of our favorite highlights (and lowlights) of 2025.

If you need more context on any of these, reply to this email.

1. What healthy P&L benchmarks look like for an Amazon business.

2. Our favorite buyer/seller messaging templates

3. The 8,000 word RUFUS Blueprint

4. The two main ways to A/B Test your images.
   

   

5. How to automatically turn down your PPC when you are ranked high organically (no cannibalization, please.)

6. Max’s favorite 14 Amazon Hacks w/ Adam Runquist

7. How we used Chat GPT as a sourcing agent

8. Watch handwriting robots explode your product reviews
   

   

9. Image generators start becoming simply amazing

10. Using Plastiq to pay all your bills 

11. Every AI tool, hack, & infographic that Ritu Java, Jon Derkits, Jon Elder & Jonathan Tilley have made

12. Stop making A+ content 
    

    

13. Why you shouldn’t use your actual product for your main image

14. Walmart now allows MCF. Wow!

15. Tyler Wallis writes 100 Hacks for 100 Days

16. Points are important. Your business is importanter.
    

    

17. Amazon customers aren’t dumb. They’re smart.

18. Helium 10’s Affiliate Rug Pull

19. RUFUS becomes more powerful (Price alerts, price history, reminders)

20. It turns out CAPS LOCK is terrible for conversions
    

    

21. The new credit card that rivals AMEX Biz Gold for PPC spend

22. Nanobanana hits Amazon Sellers like a truck

23. Debit cards are dead

24. That shocking interview with a Vine reviewer
    

    

25. Virtual Multipacks arrive (in some accounts)

26. Amazon MCF gets faster and faster

27. Amazon bans 3rd party banks

28. Seller Café continues to get shit done
    

    

29. A mobile image size disaster — don’t worry, we fixed it

30. AirBnB (but for cars)

31. Amazon makes billions (yes, more billions) by delaying your payouts

32. The three immutable laws of the universe (death, taxes, and Amazon always raises fees)
    

    

33. Google releases Pomelli

34. Rob gets scammed out of $1000 worth of LEGO — you would not believe what the customer returned

35. Autoslash, our favorite tool for booking rental cars

36. Amazon starts reporting seller data to China’s tax bureau
    

    

37. Amazon Seller Support is not going to get better. No, really.

38. “Forcing” your AOV up w/ George Meressa

39. Amazon’s Agentic Ai Creative Agent is Live

40. Seriously good data for retail growth for Amazon Sellers

Which one stuck with you the most? Hit reply and tell us. We read every single one.

And genuinely, thank you for being here this year. For trusting us with your time and attention. That is not a small thing.

You also gave us permission to be exactly who we are. No BS. No fake optimism. No playing nice when people are cheating, scamming, stealing, or screwing sellers over. We call it when we see it because you deserve honesty.

The mission has always been simple. Help Amazon sellers get out of survival mode. Build something real. And create a life that is not chained to a desk, a clock, or someone else’s rules.

You let us be part of that this year. That matters.

Here’s to what you built this year. And here’s to doing it even better next year.

See you in the new year.

Rob & Max