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The World is About to Look a Lot Different

AI is moving so fast lately it feels impossible to keep up with the news. And it certainly seems like most of the software you pay for, most of the agencies you hire, and a massive chunk of white collar work are all about to be replaced. And not in 10-20 years. In months.

This week Wall Street coined a new term: "SaaSpocalypse." Software stocks got crushed after Anthropic and OpenAI launched AI agents that do what entire SaaS companies were built to do. Claude Code is here. OpenClaw is here. This is going to be the end of all agencies. Of all stock images. Of graphic designers. Of copywriters. Of Influencers. Of a lot of stuff (not hyperbole).

Amazon sellers are not exempt, we are just earlier in the wave. We are often on the cutting edge of all of these new technologies. Keep your ear to to the ground, my friend.
And it’s good to note that having a physical product business is not at risk (yet).

Which brings me to this newsletter.

Things are changing. Starting now, Selling From the Beach will be landing in your inbox every single week (It used to be bi-weekly). It’s also going to be a lot shorter. We cut a lot out. This was a hard decision because we really did curate everything and the stuff left on the cutting floor was actually good. But… too many of you were scrolling past gold because it felt like homework. That is on us.

Think of the new newsletter as much more concentrated. Like concentrated orange juice. Remember that?

Get Ready to Outsource Everything

This week we are dropping something we have been working on for a while. The Top 10 Automations & VA Tasks for an Amazon Business. This is the guide we wish we had when we started.

It covers a lot. PPC, repricing. inventory, and more. All broken down with exactly what to automate, what to delegate to a VA, and what you need to keep doing yourself.

Here is what is inside:

• Downloadable SOPs so you know how to make them (and then hand them off)

• A full 90-day roadmap to go from doing everything yourself to running your business like an actual business

• A VA hiring and vetting framework so you stop wasting time on bad hires

• Tool recommendations we actually use

• A delegation model that tells you exactly where every task in your business should live

Rob and I put our combined 25+ years of Amazon selling experience into this thing. If you are a newer seller still doing everything yourself... this is your blueprint. If you are experienced and still stuck in the day to day... this is your wake up call.

It is actionable. And it will save you a lot of hours.

The IVS

(aren't you glad you opened the email now?)

Big thanks to my good friend Jasim Eisa for providing this week’s IVS. Jasim is the Founder of Voadera an Amazon accelerator that partners with strategic brands. Jasim is one of the top 50 Amazon Sellers worldwide!

Your Margin is Leaking Out Through One Dumb Thing: Box Count

Amazon and AWD fees punish you by how you ship, not just what you ship.

If you are paying a per box processing fee, you are either diluting it across units... or donating margin.

Do this today:

1. Open your inbound plan or AWD receipts

2. Find the processing fee per box

3. Compute units per box on your top SKUs

4. Repack to maximize units per box without crossing weight limits

Real math example:

If the fee is $2.16 per box

• 4 units per box = $0.54 per unit

• 10 units per box = $0.22 per unit

• That is $0.32 profit per unit found.

Sell 3,000 units a month and you just added: $0.32 x 3,000 = $960/month

That is $11,520/year from one packaging decision.

Rule to remember:

Every fee you can turn into a fixed cost becomes cheaper as volume grows. Density is the biggest driver of supply chain savings: the more compact your product and packaging, the less air you ship and the more those cost savings compound at every step.

👉Here’s a profit optimization checklist we used to save over $800K last year.

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Why Not “Do It” for 4 Months?

Every week, we end up having the same conversation.

We’ll be sitting at the bar at the W Hotel across the road from our house when Carlos, the bartender, greets us by name and starts making our usual drinks. Someone nearby inevitably looks over, confused.

“Are you staying here?”
“Nope. We live here.”

That’s when the questions start.
What do you do for work?
What’s it like living in Costa Rica?

And then the familiar line:

“We could never do that because…”

Kids’ sports. Work. Family. Timing.
Everyone has a reason.

So we ask a different question.

What if you didn’t move forever?
What if you did more and just tried it for four months?

Rent a place. Keep your house. Keep your work. Let your family experience something different. The real surprise for most people is how not complicated it actually is.

That’s the same mindset behind building a business with systems and delegation. Freedom rarely comes from quitting. It comes from designing life so you’re not required to be everywhere at once.

The real risk usually isn’t that it doesn’t work. It’s that you love it… and wonder why you didn’t try sooner.

Here’s how you get started:

1. Email us at [email protected] and tell us your plans.

2. Check out Marsha’s book on living abroad

Claude Code Changed Everything For Me

Most people are used to using AI as a chatbot. You ask a question, you get an answer, you copy paste it somewhere. Claude Code is different. It lives inside your computer. It can access your files, connect to APIs, run scripts, pull data, and actually do things on your behalf. You tell it what you want in plain English and it figures out the how, writes the code, and executes.

But the real power, is context. AI is only as good as the context it has. I’m sure you’ve given AI a lazy prompt and gotten a lazy answer. I hate that. Claude Code is different.

You tell Claude Code everything about yourself, your business, your life, and it saves that context permanently and learns about you. How you like to be spoken to, how you like to read information, how you like your bread buttered. Everything. And then when you talk to it, it has all that information to refer to and gives amazing thoughtful answers.

Now, I am not a coder. I’d rather watch paint dry than code. And I learned how to use it in under a day. I promise you if I can learn it, you can too.

Here is what I did with it in a couple days:

I had it pull a full list of all our products and their subcategories to make sure every listing had the right title, images, subcategory, etc. Then I set it up to review that weekly and let me know if anything changed. It can edit titles, prices, images, bullets, back end, open cases, monitor account health, etc. (all you have to do is ask).

And it is only getting crazier. With Amazon’s new PPC MCP, Claude Code will be able to run your Amazon ads. Think about that for a second.

Claude Code is your new Amazon executive assistant & your brand manager. No, really. Everything that needs to be done inside an Amazon account... it can do. Like actually do.

I don’t think I’ve ever seen a more important change to the Amazon community than this. Get on it today.

The Status Match Daisy Chain

Most hotel loyalty programs will match your elite status from a competitor. For free. You just email them proof of your current status and they give you the equivalent tier. Here is where it gets interesting.

You can chain them.

Get Hilton Gold through a credit card (many travel cards include it automatically). Then status match that Hilton Gold to Best Western Diamond Select. Then match that to Wyndham Diamond. Then match that to Hyatt Explorist.

Now you have elite status at four hotel chains. Free breakfast. Room upgrades. Late checkout. Lounge access. All from one credit card you probably already have in your wallet.

Best Western does not even require proof of how you earned your status. They just match it. And matched status often lasts through the end of the following year, so a match right now could carry you through December 2027.

The math on this is wild. Free breakfast alone at most hotels runs $20 to $40 per person per day. A family of two on a week long trip saves $280 to $560 just on breakfast. Add room upgrades worth $50 to $200 per night and this "hack" is easily worth thousands per year.

Check what status your current credit cards already give you. You might be sitting on perks you have never activated. Good luck!

To your success,

Rob & Max