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You and 4,300 subscribers are going to enjoy this newsletter or i'll lend you my toddler for an entire afternoon. No backsies.

Welcome back friend!
And a big welcome to the + new readers this week!

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Sorry About That…

A note on Friday's emails.

We got access to the Beehiiv API and got a little too excited about automating things around here.

Handed it off to Claude Code. Explicitly told it to save everything as drafts. It decided that was more of a “suggestion.”

Two broken emails. Entire list. 4,200 inboxes. Before we could blink. Our bad.

(our worst nightmare, tbh)

Here's the thing nobody talks about with AI agents. They don't fail slowly. They fail fast and at scale. One wrong assumption and it's not a typo in a doc -- it's a blast to your entire list. Always build the human checkpoint before the action, not after. Test on a segment. Confirm the output exists. Then let it run.

We know this. And we still learned it the hard way. Won't be the last time, probably.

(As an aside, this is the highest reply rate we've ever had. So maybe broken emails are the growth hack nobody's talking about. 🤣)

Building on the frontier means you're going to break things. That's the deal. You don't get to be early to something powerful and also have a clean track record. The people who never screw up with AI are the people who aren't actually using it for anything real.

Every seller I know who's doing interesting work right now -- automating ops, building tools, letting agents run parts of their business -- has a story like this. Most of them just don't tell you about it.

The gap between "this technology is incredible" and "this technology just emailed my entire list garbage" is about 30 seconds. That's the frontier. It's fast, it's messy, and the cost of a mistake scales with the power of the tool.

We'll keep building. We'll keep breaking things.
…Just not your inbox.

The IVS

Big thank you to our good friend Chad Rubin for supplying this week’s IVS. Chad's always building something worth paying attention to. You should check out his latest tool, Profasee Ultra.

Why most AI agents break Amazon accounts

Everyone's installing AI agents right now. Claude Cowork. OpenClaw. DIY automation. Then wondering why the AI just burned $200 organizing their Downloads folder.

Here's the mistake: AI agents only work if you build a delegation chain.

I call the top agent Claudia. Claudia is the AI COO. She doesn't do the work. She delegates.

Under Claudia are specialist agents:

• Marko → PPC optimization

• Oracle → Pricing decisions

• Bruno → Inventory forecasting

• Rex → Reimbursements

Those agents run on cheaper models via OpenRouter so you don't burn expensive AI credits. They do the work. Then report back to Claudia for decisions. Cheap models do the work. Expensive models make the decisions.

Without that structure you get what most DIY setups produce: Confidently wrong AI.

On Amazon the difference between $500 and $5,000 is one zero. Raise the wrong price. Pause the wrong campaign. Break your inventory forecast. All while you're asleep.

That's why sellers experimenting with OpenClaw quickly realize: You're not just building an AI. You're building an entire AI org chart. (See the delegation chain below.)

That delegation chain keeps the system accurate, stable, and cost-efficient. So I built this architecture into Profasee Ultra for Amazon sellers.

Inside Ultra's Mission Control you can literally watch the agents working. Two modes: Observe Mode — agents suggest changes. Handle It Mode — agents execute automatically.

Last night in my account the agents:

• Paused $84 of wasted ad spend

• Raised price after a competitor stocked out

• Flagged an upcoming stockout

• Filed reimbursement claims Amazon owed

If you want to see how it works inside a real Amazon account: 👉 Apply to see Ultra in action

We're onboarding 10 brands right now. Once this cohort fills, the next opening is April.

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Costa Rica Is Not a Nanny State

One of the things that still makes me laugh about living in Costa Rica is that it definitely isn’t a nanny state. Back in Canada, everything is regulated. Signs everywhere. Safety rules for everything. Someone somewhere has written a manual explaining exactly how something must be done. Here, the system works a little differently. You’re expected to use your head….or maybe lose it.

Take the guys who deliver our propane tanks. The first time I saw one pull up to the house it completely blew my mind. He arrived on a motorcycle with a full propane tank strapped to the back like it was just another delivery bag. No truck. No safety cage. Just a strap and off he goes down the road.

Growing up in Canada, transporting propane felt like a military operation. Windows down. Tank upright. Don’t leave it in the car too long. Don’t drive far with it. Definitely don’t mess around with it. And here these guys are cruising down the highway with one bouncing behind them like it’s a pizza delivery.

The best part is nobody even notices. Cars pass them. Buses pass them. Life goes on.

Now when our propane runs out, a guy shows up on a motorcycle, swaps the tank in about 30 seconds, straps the empty one on the back and heads off to the next house. No bureaucracy. No forms. No regulations handbook. Just people doing their job and using a bit of common sense.

Sometimes it still makes me nervous when I see them riding down the road with that tank bouncing behind them. But that’s Costa Rica. Less nanny state. More personal responsibility.

Capture Spanish Shoppers on Amazon

About ~15% of Amazon USA traffic is Spanish-speaking.

15%. That's not nothing.

You can create a full Spanish copy of your A+ Images, videos, and 100 characters of Spanish meta search terms. Anyone with ES language selected sees the Spanish version automatically.

To do it, duplicate the content in draft, and change to “US Spanish”
The move: Duplicate your existing A+, translate it, publish as the Spanish version. Done. Easy in 5 seconds w/ Nano Banana Pro 2.

Small win... but it's free, it's fast, and 99% of your competitors haven't touched it.

Your Hotel Safe Has a Master Code (It's Probably 0000)

Did you know that many hotel room safes come with a master override code? It's often something simple like 0000 or 9999, or even the last four digits of the hotel's phone number. Housekeeping staff use this code regularly to access the safes for various reasons.

There are plenty of YouTube videos showing how people can open up to 12 different hotel safes in under a minute, which really highlights how vulnerable these safes can be. So, it's a good idea to be extra careful when storing your valuables! For important items like your passport, emergency cash, or a backup credit card, consider taking additional precautions. 🤣 

To your unbounded prosperity,

Rob & Max